Hulu is moving to an all-subscription model, eliminating the ad-supported service that has let users watch thousands of TV episodes in the nine years since it first launched.At the same time, Hulu has expanded its distribution deal with Yahoo, which is launching Yahoo View, a new ad-supported TV-streaming site with the five most recent episodes of shows from ABC, NBC and Fox — eight days after original air date — as well as other network shows, day-after clips, and full seasons of anime and Korean drama series. The free Hulu service will be phased out over the next few weeks.The moves come less than a week after Time Warner announced that it is paying $583 million to take a 10% stake in Hulu, joining existing owners Disney, 21st Century Fox and Comcast.“For the past couple years, we’ve been focused on building a subscription service that provides the deepest, most personalized content experience possible to our viewers,” Hulu senior VP and head of experience Ben Smith said in a statement. “As we have continued to enhance that offering with new originals, exclusive acquisitions, and movies, the free service became very limited and no longer aligned with the Hulu experience or content strategy.”Hulu is focusing on subscriptions as it looks to ratchet up its competition with Netflix and Amazon Prime, its two key SVOD rivals. Hulu offers two subscription plans: $7.99 per month with commercials, and $11.99 per month without any ads.
Quite frankly, Fuck that... I'll pass on Hulu forever, mostly thanks to their 480p video and 4k ads.