The European Commission has released a new report on the film viewing habits of Europeans this week.The report, titled “A profile of current and future audiovisual audience”, draws its conclusions based on a survey of 4,608 respondents between the ages of 4 and 50 scattered across Europe. The participants were taken from a representative sample of ten different countries including France, Germany and the UK.One of the main findings is that up to 97% percent of all Europeans are film viewers, but that the majority don’t pay for the films they watch over the Internet.“Nearly 70% of Europeans download or stream films for free, whether legally or illegally,” the European Commission reports.The study does not distinguish between legal and illegal downloads, but half of all respondents said they downloaded or streamed films because cinema tickets and DVDs are too expensive. This suggests that the films they watch come from “pirate” sources....---A lack of legal alternatives is often mentioned as a key motivation in Romania, Croatia and Poland, with around 35% in these countries. In France, the UK and Lithuania, availability was least mentioned with little over 20%.According to the European Commission these high download and streaming numbers are no surprise, and it suggests that the film industry itself holds the key to lowering high piracy rates.“The study finds that this is not surprising because, while the public takes a lot of interest in films as a whole, the nearest cinema is often some distance from them and the choice on screen is frequently rather limited,” the European Commission writes.“It suggests that the European film industry can increase revenues by exploiting different types of profit-making online platforms to increase the availability of films and reach new audiences,” the Commission notes.
I think you'll find this to be the truth all over the planet, people just don't have the money they had 20 years ago and with rapid technology shifts, the Industry can't give people what they want and if they do, they charge as much or more than a physical copy. That doesn't work anymore, just like region shifting doesn't work.